How One Great Contact Exponentially Grows Your Business!
Low-Cost Networking Solutions for Start-Up Mompreneurs
When I coach mompreneurs on building their business, I often share my philosophy on “The Power of One” – that is, never underestimate the power of one person and the impact that one connection can make on your business success! One well-connected person who knows likes and trusts you can enhance and expand your network exponentially, and lead to a lifetime of referrals!
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Prove It!
A network is defined as:
- a fabric or structure of wires that cross at regular intervals, knotted or secured at the crossing or
- an interconnected or interrelated chain, group, or system
If your network is connected at regular intervals with people who know what you do, like you and trust that you’ll treat people they know and love with respect and give them excellent value and service, they’ll recommend you – over and over and over again to others.
Successful businesses are built on relationships.
Let’s look at an example: Take my friend whom I met four years ago in a program we both attended together. We worked together for almost a year, and maintained our connection which has grown into a true friendship. From this one person, one experience, connection, relationship the following has happened for my business:
- 8 Group Coaching Events…
- 5 Corporate Clients…
- 4 Trade Shows…
- 1 Award Nomination…
- 2 Keynote Addresses…
- 3 Marketing Expos…
- 2 Chamber Association Relationships…
- 1 University Adjunct Professor/
- Professional Development…
- 5 Speaking Events…
- 3 Private Coaching Clients…
That easily has turned into more than 800 points of contact and potential referrals and counting… because as I keep networking and showing up at these different venues, more opportunities show up as well!
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How to tap into the source
The first thing you need to do is figure out who your ideal clients are. By zoning in on your ideal clients and their needs, you’ll be able to speak more powerfully about what you do, and people will begin to connect with you and resource you automatically. Soon you’ll find others are seeking you out to work with them, present at their meetings and be a part of their groups.
Secondly, once you figure out who you want to work with, start telling everyone about it.
Write letters to your family and friends catching them up on what is new with you. Use your social media platforms and contact people with an update. Post your current events and happenings. Speak to your ideal client in everything you offer! Be sure they know that you are their solution by how you write all your copy.
Remember, people are first interested in themselves, then they are interested in other people… They’re not particularly interested in what you have to sell. It is important to connect with your ideal clients regularly on a person to person level and in a personal space. If you can’t be with them in person, the best way is to continue to communicate with them via messages, ezines, newsletters and all of your points of contact in the social media spectrum.
One powerful relationship with one big fan can be the difference between success and failure of your business idea. In order to make the most of your relationships – start talking about what you do boldly and publicly.
You’ll be happy with the results!
What are your networking secrets? What has worked and what hasn’t?
Let us know in the comment box below!
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