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The Power Of One

March 14, 2013 by Cena Block · 3 Comments

How One Great Contact Exponentially Grows Your Business!

Low-Cost Networking Solutions for Start-Up Mompreneurs

When I coach mompreneurs on building their business, I often share my philosophy on “The Power of One” – that is, never underestimate the power of one person and the impact that one connection can make on your business success! One well-connected person who knows likes and trusts you can enhance and expand your network exponentially, and lead to a lifetime of referrals!

Depositphotos_5381766 05-22-19

Prove It!

A network is defined as:

  • a fabric or structure of wires that cross at regular intervals, knotted or secured at the crossing or 
  • an interconnected or interrelated chain, group, or system

If your network is connected at regular intervals with people who know what you do, like you and trust that you’ll treat people they know and love with respect and give them excellent value and service, they’ll recommend you – over and over and over again to others.

Successful businesses are built on relationships.

Let’s look at an example: Take my friend whom I met four years ago in a program we both attended together. We worked together for almost a year, and maintained our connection which has grown into a true friendship. From this one person, one experience, connection, relationship the following has happened for my business:

  • 8 Group Coaching Events…
  • 5 Corporate Clients…
  • 4 Trade Shows…
  • 1 Award Nomination…
  • 2 Keynote Addresses…
  • 3 Marketing Expos…
  • 2 Chamber Association Relationships…
  • 1 University Adjunct Professor/
  • Professional Development…
  • 5 Speaking Events…
  • 3 Private Coaching Clients…

That easily has turned into more than 800 points of contact and potential referrals and counting… because as I keep networking and showing up at these different venues, more opportunities show up as well!

[Tweet “Low-Cost Networking Solutions for Start-Up Mompreneurs #networking”]

How to tap into the source

The first thing you need to do is figure out who your ideal clients are. By zoning in on your ideal clients and their needs, you’ll be able to speak more powerfully about what you do, and people will begin to connect with you and resource you automatically. Soon you’ll find others are seeking you out to work with them, present at their meetings and be a part of their groups.

Secondly, once you figure out who you want to work with, start telling everyone about it.

Write letters to your family and friends catching them up on what is new with you. Use your social media platforms and contact people with an update. Post your current events and happenings. Speak to your ideal client in everything you offer! Be sure they know that you are their solution by how you write all your copy.

Remember, people are first interested in themselves, then they are interested in other people… They’re not particularly interested in what you have to sell. It is important to connect with your ideal clients regularly on a person to person level and in a personal space. If you can’t be with them in person, the best way is to continue to communicate with them via messages, ezines, newsletters and all of your points of contact in the social media spectrum.

One powerful relationship with one big fan can be the difference between success and failure of your business idea. In order to make the most of your relationships – start talking about what you do boldly and publicly.

You’ll be happy with the results!

What are your networking secrets? What has worked and what hasn’t?

Let us know in the comment box below!

 

Related

Filed Under: Career, Communication, Entrepreneur, Marketing, mompreneur · Tagged With: career, Entrepreneur, networking

About Cena Block

Welcome readers! If this is your first time visiting my blog, thank you for stopping by. I'm Cena and I work with high performers, professionals, and entrepreneurs with ADHD. If you're an entrepreneur or high- performing professional who is distracted, overwhelmed, and feeling lost in the shuffle, let's talk. As a Certified Productivity Coach (CPC-2020) and Certified Organizer Coach (COC-2017) and Productivity Consultant, I can help. I work with clients in 3 different ways: Coach, Consultant, and Productivity. Together we help you slow down, focus and get curious. Weekly coaching sessions help you recognize when your inner critic is in your way, and provide small steps forward. ADHD brains work differently than neurotypical brains. While freedom and flexibility energize you, routines, tracking, and systems help you calm down, cut the chaos, and provide the grounding your brain needs to be at its best. Working with a Certified ADHD Coach is essential. I can help you understand how your ADHD shows up. Together we grow your business and improve your career results while finding quality time for family, your passions and yourself!

Trackbacks

  1. Testimonials, Entrepreneur, Mompreneur, Business says:
    December 16, 2016 at 2:20 pm

    […] the process for your past clients and customers. If you’d like to receive a certain type of feedback or referral make sure you bring that to your clients attention. One of the biggest fears for many […]

    Log in to Reply
  2. Mompreneur Support Tip: Relationships Build Business says:
    January 6, 2017 at 12:25 pm

    […] You have no idea how one relationship can lead to additional work, referrals and strategic partnerships. In a previous post I talked about the staggering array of business I’ve received from ONE powerful relationship. (Click to read “The Power of One“) […]

    Log in to Reply
  3. Mompreneur Support Tip - Use Networking & JVs To Boost Your Biz says:
    January 6, 2017 at 12:51 pm

    […] industry, a copy writer, graphic  designer and a PR specialist.  There are many associations and networking groups found in most communities and even the smallest towns and cities. Sometimes a quick call to […]

    Log in to Reply

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Cena Block is the founder of Sane Spaces.com and creator of the TSSI™. She works with smart, savvy professionals and entrepreneurs with ADHD to build systems that support success while not burning out! Take the first step: https://sanespaces.com/contact/

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