Loneliness is a very real issue that MANY mompreneurs struggle with. No one tells you this when you launch a business.
We often get caught up in the details, task management, billing, website maintenance, blogging, etc. – Many of the tasks necessary to run a business behind the scenes take up extraordinary amounts of time! Add the appeal and pervasiveness of social media and the endless platforms and ‘presences’ you need to maintain – and you can sometimes feel as if you’re chained to your computer. Here are three key ways you can avoid loneliness in your business:
Get qualified help: Many mompreneurs try to cut costs by doing all the back-room tasks themselves… further intensifying the ‘loneliness’ factor. The fact is – you don’t really have a business unless you have clients or customers buying your products or services…and that should be YOUR main focus in your business; finding clients and serving up your products and services in the way only you can do it. So all the ‘back end work’ (building out your website, emailing, etc..) – is just support work. Find Support! For some – this busy work gets in the way of serving their customers, and can be a barrier. For example, if you want to open a Craft Store to sell your homemade, artsy, one-of-a-kind items – are you also the one who will build the building where your store resides? If the answer is no, you need to begin searching for your back up team. If you’re buried in backup work for your business, it’s time to stop, drop, and delegate non-money-generating tasks so you can focus on doing what you do best.
- Network: So much emphasis is placed on marketing on line, that one of the best ways to generate qualified business – through networking – has been pushed down the to do list. Networking is the easiest and fastest way to client conversion. A prospect is much more likely to buy or refer you if they already know, like, and trust you because they’ve seen you at a Chamber or Association meeting frequently. Networking regularly keeps you top of mind for others. BUT… if you’re going to focus on networking, be sure to seek out those opportunities to network with ONLY your ideal clients and prospects. Find ways to meet with those ideal clients where they are already gathered together in large numbers. Don’t just pursue networking opportunities for the sake of the opportunity. Networking with those who like you but may NEVER buy or benefit from your products and services is a waste of time. At the very least, it will frustrate you, and too much time spent at the wrong affairs burn you out to the potential that power networking with ideal clients can be. So, don’t confuse networking with your need to be social… If you need a social fix, ask friend to meet for coffee!
- Mastermind: Many of us NEED the energy of other people to feel satisfied with our work and to stay productive. When we launch a business, it’s so easy to get caught up and wall ourselves away from others – focusing on all the endless tasks and to dos. One way to focus on staying at the CEO-level of your business is through Masterminding. Masterminding is a new approach that offers solo-preneurs the opportunity to create a virtual executive team. When you create a shared mastermind group, you meet together, agree on your structure, strategy and rules, and then work together to brainstorm and hold each other accountable for your individual business goals. Mastermind groups typically are smaller and focused on helping move your business forward through the brain-power of like-minded entrepreneurs. Consider grouping with people who offer different areas of expertise. So many entrepreneurs miss the power of brainstorming with a team – and masterminding is a strategic, concerted way for you to not only avoid loneliness, but really catapult your business forward.
Here’s The Truth…
There is a hidden, yet very real truth out there for MANY entrepreneurs…. One of the core qualities that makes you successful and able to span the trials of launching and landing your business is that you are closeted workaholic. (YEP, I’m sad to say… me too.) So if you are find yourself in that lonely place often… YOU MAY BE A WORKAHOLIC… and you will need to take legitimate, planned and scheduled steps to shift your current ‘normalized’ workaholic behavior.
Are you lonely because you choose work over social gatherings, past times and activities?
If so, your ‘stretch goal’ is to choose ONE social activity that is fun and entertaining. You’ll need to settle on something you really enjoy such as reading, wine, chess, cards, or dancing… Why something you enjoy? Because this activity MUST have a larger call to you than work…
Now, BE ‘AT CAUSE’ for this social activity regularly: host a gathering, invite a friend over, launch a club or set up a regular gathering. People LOVE it when others lead.
If you are a lonely, don’t wait for others to come get you. It’s likely that your friends and family will stay away. You’ve trained them. They are likely overly intimidated by your success and focus and cower at the thought of asking for your time. They are your source for love… Go to them to recharge and renew.
[Tweet “3 Key Ways Mom-biz Owners Avoid Loneliness #selfcare”]
If you’d like more feedback and direction on how any of these tactics may work for you – contact me! Let’s set up a Discovery Call and see if I can help. Or, if you’re interested in joining an Entrepreneur’s Mastermind group, please let me know.
How do you handle loneliness as a solo-entrepreneur? What have you learned, and what suggestions can you share to help mom-entrepreneurs overcome the loneliness of working solo? Please share them below!