Consistent exposure on Social Media is necessary for every business. However, are you spending too much time on Social Media and not increasing your ROI?
Here are my top 7 tips to creating a maximizing your LinkedIn strategy to build your business, increase your ROI and greatly increase your exposure to your Tribe.
Your profile picture is more than just a professional headshot. People should look at your picture and immediately be comfortable reaching out to you, asking your advice and hiring you because your photo makes you approachable. You can smile with your eyes too!
2. Personalize your LinkedIn url.
The standard LinkedIn url has a ton of letters and numbers behind your link. My Linkedin url is www.linkedin.com/in/organizationdirect. Until I personalized my link it looked something like this www.linkedin.com/in/a83jeifkjfr993. A generic LinkedIn url is like having a website that is not personalized to your business.
3. Determine your keywords.
When you built your website your web developer most likely did some research for you to determine your keywords. These are the words that others use to search for you on the internet. These words can hold the key as to where you come up on a google search for your industry and profession. They are also very important when it comes to your LinkedIn profile. Remember to optimize your header (the description of what you do) to show your audience how you help them. Your header is not the place to put all of your “initials” to show your level of education and certifications. LinkedIn offers another place to list all of that information.
4. Engaging Summary.
You have 2000 characters that can be used (and should be used) in your Summary. A rocking summary will engage your tribe by sharing how you help them solve their issues. It should NOT be arrogant and self-centered. Your Summary can also include how others describe your personality and your services.
5. Video Marketing.
Videos are the marketing tool of choice to show others your true personality. LinkedIn gives us the opportunity to put our own marketing videos into just about every area of our profile. Include at least one in your Summary that tells others about your expertise. Be “real” and “personable”. This is a great chance to make a very important first impression. Also think about adding your Awards and Certifications into your Summary. It may be that a specific certification will set you apart from your competition…this should be included as part of your Summary.
6. Show off your skills.
What are your skills? What are your talents? If you are a Government Contractor maybe one of your skills is Risk Management. If you are a Virtual Assistant maybe one of your talents is WordPress Management. If you are a Business Coach, one of your skills may be Leadership. Your peers and connections will endorse you for these skills and the more endorsements you have the better you look. (Feel free to contact me about the Skills area of your profile – this area always brings up a lots of questions).
7. Lastly, let your clients do the talking!
Ask your awesome clients to write a recommendation. And make this more than a “Linda did a great job teaching me LinkedIn”. Encourage your clients to be specific about their recommendation. A good recommendation may look something like this, “Linda helped me create a simple and easy process to follow to increase my exposure on LinkedIn. This turned into lots of new connections. Through those connections, I’m now strategically building my business via LinkedIn.”
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Please share your thoughts and comments
What areas of your LinkedIn profile need improving? What other tips do you have to share in order to utilize LinkedIn in the best way possible? Please let us know and share your tips with us in the comment box below!
Would you like to know more about how to build your professional presence on LinkedIn (the #1 Professional Social Media site)? Send an email to firstname.lastname@example.org or call Linda @ 540-220-5912. LinkedIn training packages are available on a first-come, first-serve basis.
Linda Clevenger, the Founder of Organization Direct LLC. and Scrum Training Academy LLC. As a Home and Office Organizer and a Certified Trainer in the Agile method of Project Management (Scrum), Linda implements critical thinking processes to help her clients maximize their time and improve self-management skills.
Her focus is to help others reach their goals in a sensible and effective manner in a way that just makes sense – with no fluff. She helps her clients cut through their physical and mental clutter to see a clear sense of their vision and grow their business. Her expertise includes paper management, time management (self management) and schedule management – Her motto…Work smarter, not harder!