There are different ways to categorize ideas in your content that will increase your SEO. You can use chronology, go from easy to hard, choose to focus on a problem/solution format, or focus on a theme to help create your blog post structure. Whatever you decide, first create an outline so you can stay on topic and enhance your SEO score.

Powerful paragraphs are crafted from good content. First, gather your ideas, bundle them together, then see if there is some way to order them. Powerful writing is powerful writing whether it appears on a blog or in a book. Ordering ideas makes your text easier to scan and helps readers decide if they want to read further, and Google loves lists! Most content can be bundled and grouped into different categories and it will really help to keep your post focused on a topic.

6. Avoid Common Mistakes & Write Compelling, Well-crafted Paragraphs

But what makes a compelling paragraph? Compelling paragraphs typically form a theme throughout, contain one core idea that is lead by the topic sentence of the paragraph, and be visually scannable. You can enhance the scannability of your blog posts by better utilizing white space, headings, and subheadings. Some of the most common mistakes while creating paragraphs include:

• Random white space – some authors place returns in their text on random places for aesthetic purposes but don’t think about the coherence and structure of the text.
• Skimpy paragraphs – some authors create paragraphs containing only one sentence. This can affect the coherence and continuity within and between paragraphs.
• Paragraphs can be short or long. Keep your paragraphs as short as you can. You can always add whitespace. Paragraphs can be anywhere from 2 to 15 sentences. The optimal website post has short paragraphs (less than 6 or 7 sentences).
• Unclear topic sentence – Start all paragraphs with the most important sentence. Then explain or elaborate on that sentence. A reader will be able to grasp the most important content from your article, just by reading the first sentences of your paragraphs. Conclude with a summarizing sentence in the last paragraph to make your point extra clear.

In summary, to create a compelling paragraph, at least 25% of your sentences should contain 20 or more words and should be written in the active voice. Try to limit passively-voiced sentences to 10% of your content. (Yoast helps!) When you follow these guidelines and avoid mistakes you will dramatically enhance your SEO.

7. Use Headings and Sub-Headings

In addition to all the tips above, headings are important to increase SEO. Search engines such as Google’s work with mathematical algorithms that reference headings to determine the topic of your blog post. These algorithms are also used to analyze all the content on your website. Therefore you should always use headings to optimize the SEO in your post and on your website.

Headings have higher ranking on Google so all Headings and subheadings should avoid using ‘Stop Words.’ Stop words are some of the most common, short (yet functional to readability) such as the, is, at, which, and on. Unfortunately, stop words used in headings and subheadings, can cause search problems. Stop words used in headings decrease SEO because people type (or say) search phrases in their own voice. They may NOT use the same shortstop words. Some may use none at all when searching. So it’s important to re-read your headers and your page ‘slug’ and strip out stop words whenever possible.

Additionally, headings help your readers and blog readability score as well. Busy, time-crunched readers can quickly scan content when your article has headers. Therefore it’s important to use headings to pique interest and outline your content. Headers greatly help your reader and save time.

Use a header to highlight paragraphs that contain similar topics. The headers should reflect the structure of your text. You can even place a header above long paragraphs in your content simply to enhance readability.

Conclusion

There are many ways to increase the SEO of your blog posts. A good SEO strategy is a good place to begin. First you need to know how to write a great blog post. Then, you need to enhance the SEO of your web pages and blog posts. Readability, coherence, white space, ordering and categorizing, and using headers effectively not only enhances SEO, but it helps readers better understand your message. When readers like what they read, they will be much more likely to share your post on social media or purchase your offers. Good luck enhancing your blog posts with the information here!