Coaching works. It is one of the most efficient routes to self-discovery and skills enhancement. But it’s often shrouded in mystery for those who’ve never participated in a live, 1-1 coaching session. Coaching has been around for a long time. It is different than therapy in a number of ways and in my experience very effective if you’re struggling to reach your goals. So, if you’ve ever wondered how coaching works for others, here’s your answer.
How To Define Coaching
The International Coaching Federation (ICF), defines coaching as:
Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.
This definition provides a foundation on which coaches can build their practice to help clients improve their skills and unlock their potential.
Coaching Is Collaborating
At the risk of sounding sexist – I’ll state that: Women are natural collaborators… And, because we’re collaborators, one of the hardest things to overcome as a mom entrepreneur is the feeling of isolation!
You are so busy dedicating your time and life to everyone else, that when it comes down to working on your business, you want to focus in, be productive and get things done… You also want to generate some decent income within the time you work. Let’s face it, you are not going to pick up a side job at the local discount store.
You want to own your time, life and flexibility. You need to hold the reigns and make the decisions so you can make your life work! And, to avoid costly marketing blunders that most new entrepreneurs make, it is essential to align yourself with a mentor who can share expertise, lessons learned, and show you the shortcuts to getting profitable SOON with the time you’re willing to devote to your business.
Let’s face it – this mompreneur thing is tough – it’s NOT for wimps.
How coaching works, is that it creates an environment of trust between client and coach that promotes deep listening.
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How Coaching Works: Incremental Improvement
If you are a mom entrepreneur who is painfully aware of a gap between where you are now and where you want to be, I invite you to close your eyes, take three deep breaths and feel a sense of calm…. just for a moment.
You’ve got this – and I can help. If you are you tired of doing the same things over with lackluster results AND if you are willing to engage in a trusted partner who will spend time strategizing, planning, systematizing, and holding the space for you to make your way forward, you are ready to work with me as a mentor coach.
There is extreme value in working collaboratively with a small business coach who specializes in supporting mom entrepreneurs. A coach provides a supportive, action-oriented, step-by-step, engaged (on fire) environment that allows you to make the (sometimes subtle and drastic) changes you need to start making real money or move your business in a different direction.
What Coaching Is Not
Coaching Works, But It Is Not Therapy
Those new to coaching sometimes compare it to talk therapy (Psychotherapy). While coaching is most often seated in deep conversation (talk), it differs from therapy. Psychotherapists are trained in a multitude of brain-based disorders such as bi-polar, addiction, depression, trauma to name a few. Also, the therapist model tends to focus on ‘looking back’ into the past to uncover clues and sources of current behaviors, gaps, and obstacles. The goal of therapy is to help someone with any number of disorders move closer to what is referred to as ‘neurotypical’, or more normal. This is the most important distinction between therapy and coaching. Certified Coaches are trained at ‘holding the space to look forward’. Therefore your perspective shifts not on what happened to get you where you are, as that tends to look for blame. Coaching focuses on where you are now and where you want to go.
Coaching Works, But It Is Not Consulting
Another important distinction is to identify Consulting as a separate strategy for people to work through challenges and meet their goals. Consultants are most often paid for their expertise. Although some consultants refer to themselves as coaches, there is a distinction in the type of work they do and the environment that is created when working with them. Some professionals bridge between these foundations, and as such make those distinctions during problem-solving client sessions.
Coaching Works Because It Is Coaching
Let’s compare the therapy model to a coaching model. Coaching presumes the client meets you from a place of overall mental health and functionality. While many Coaches chose a specific niche such as ADHD for instance, all certified coaches are trained at deeply listening to ‘hold the space’ of curiosity, empathy, and trust. We begin with the understanding that people are ‘naturally resourceful, creative and whole,’ and as such help, clients to look forward toward what they want. An environment of open curiosity and trust engages clients to get focused, build on their strengths and creatively solve their own problems. In this way, coaching differs from therapy. The coach assumes that the client ‘knows’ what they need to know already and just needs assistance uncovering the best way forward.
How Coaching Works
A coaching relationship is set up and driven by you. You will know when you need to engage in the thoughtful, problem-solving process, and when you are clear and in action. Engagements most often work best with set time commitments. Check out my most popular group coaching program for late start up here: Biz Marketing Makeover Group Coaching Program.
Now is an ideal time for coaching if you are:
- Willing and able to take action to change your current circumstances
- Unsure of a plan of action and what priorities should come first but open to options
- Overwhelmed with possibilities but stunted with inactivity and indecision
- Confused about what you need to accomplish and what is important
- Stuck and need to get in action and want to have someone to help you work through all of your ideas and plans
Coaching is NOT recommended if you are:
- Unwilling and unable to take action to change your current circumstances
- Stuck in being right and being the expert at everything
- Resistant to the opinions and guidance of others
- More invested in staying victimized at where you are now than taking deliberate actions to change your situation
- Too financially strapped to see coaching as an investment in yourself and your business results
- Unwilling to accept responsibility for yourself and the actions you take.
Business Coaching Benefits
There are many benefits to business coaching. When you work one on one with a coach, each session begins with a client-generated topic. This structure helps you stay focused and find incremental solutions each session. Because clients are responsible for their topic, coaching stays focused on your goals. The responsibility for ‘co-creating the coaching relationship’ is shared between client and coach. So each of us prepares for the session equally, which is often why coaching is so powerful and can generate immediate results.
Structured Vs. Live Coaching
Coaching works differently for different people. So, clients prefer different types of coaching methods. Some people benefit greatly from the power of a group, while others may feel that groups do not offer the type of attention they desire to meet their own goals.
I offer both structured programs (webinars, live classes, and self-study) and open format live coaching for my continuity clients. Open format coaching works well if you are working through life changes or personal transformation. You set the agenda per meeting, and create your own goals and homework. Programs (group or individual) work well if you are targeting specific business goals, designing programs, or implementing projects. Though open format live coaching is exactly that – live for each session, my ideal clients typically follow a structured path.
The Value of Niche Coaching
Many coaches distinguish their services by client type. Niche coaching is a way to distinguish ideal clients. A niche is a specialized segment of the market for a particular kind of product or service. The clients below describe my typical ideal clients:
Too Busy Bernie – Growth Stage of Business 
This client is in the growth stage of business which is typically years 2-7 for most mompreneurs. If you’re not a mom, the time it takes your business to get to growth is often shorter.
If you’re a BUSY mompreneur you’re doing most of the things in your business and may be bordering on burnout. Coaching will help you streamline, systematize, and hire reliable expert support staff so you can delegate the non-essential tasks. The Mompreneur’s Sanity System provides the structure to get your time back and lead you through your next step.
If you’re in the growth stage of business (mompreneur or not), we focus on the steps that get you out of the log-jam of doing it all and put you back in charge.
Startup Stacey
This client is in the start-up stage of business which is anywhere in the first five years for most mompreneurs. If you’re not a mom, the time it takes your business to get to growth is often shorter.
If you’re at the start-up phase you need to get focused, create targeted short-term goals, and design implementation plans that focus on essentials. We’ll follow the Start Up Success System™, developed to kick-start your efforts and give you the answers you need to get in action. Realize that our system is not necessarily LINEAR.
If you’re in the start-up stage of business, we’ll focus on the most important tasks and BIG steps you need to take NOW to get your business up, running and profitable, sustainable and serving your lifestyle goals.
Transition Tracey
This client is in a transition stage in life or business. This phase can be anywhere in the cycle of change from contemplation, pre-business (pre-change) to the early launch, to coping with launch stages. Transitions can make you foggy and unclear. When you’re unclear it’s hard to stay motivated and set goals.
If you are looking to transition soon, or if you’re thinking of a career change, or launching a new businessy after you retire, you need to identify short and long-term goals on your own terms. We’ll follow the Relaunch Blueprint™, developed to update your skills, renew your interests, and harness your talents. All transitions are assisted when you have a map that defines your ‘ideal day’ and when you create a networking framework and support strategy to get you started.
If you’re in a transition stage we’ll focus on clearing the fog, nailing your purpose, identifying your ideal situation and synergizing your next steps in your career or business.
ADHD Coaching for Professional Women and Entrepreneurs
Distracted Dana – ADD/ADHD Clients
Attention-deficit/hyperactivity disorder (ADHD) is a chronic condition that affects millions of people. ADHD includes a combination of persistent problems, such as difficulty sustaining attention, hyperactivity and impulsive behavior.
If you have (or think you have) ADD or ADHD and are also managing a small business… you need someone who is trained as an ADHD coach to help you understand your condition, focus, stay on task and meet your goals consistently. There are many successful entrepreneurs who live with ADD/ADHD! Working with an ADHD coach can help you make long-lasting positive changes in your life. Coaching creates a safe space for planning, engagement and completing tasks. Working with an ADHD/ADD Coach provides consistency, support, and accountability. Your results will improve, you’ll focus on what matters, get more business, and develop customized, efficient systems on your own terms.
If you’re recently diagnosed or struggling in business because of how your ADD/ADHD shows up daily, coaching works to heighten your focus, clear the fog, set goals and connect weekly. Consistent coaching with a certified coach who has training in ADD/ADHD Coaching will help you. You’ll save time, avoid costly mistakes, and develop best practices to support your ongoing success.
Coaching Works If You Are Coachable
To say coaching works if you are coachable is a bit circular in nature, but true. Some people are more coachable than others. Coaching works much better for people who are engaged in the process, some are not. If you struggle with a fixed mindset it may be difficult for you to see options, opportunities, and possibilities. Take the Coachability Quiz to see how coachable you are!
Why Coach With Me?
First of all, coaching will make a profound difference in your life. I am an (almost) Certified Organizer Coach (COC) with certificates in many corporate coaching systems such as DDI, ODI, Behavioral Technology, TRACOM, Inside-Out Coaching, and Time Systems Inc. These experiences have exposed me to many different coaching approaches, and they all provide a rich resource base that informs my coaching.
I believe anything is possible as long as you work from a base of self-knowledge that focuses on your strengths. It’s one of the reasons that fueled me to develop the Productivity Personality Profile online assessment – Time & Space Style Inventory. I believe there are inner qualities, strengths, and passions inside each of us that can provide an amazing life experience. However, many of us get off track, bogged down and stuck when we focus on the wrong things. I know I did, and I see it in others. I pursued coaching certification to build on my strengths and ensure I had what I needed to deliver the results my clients needed.
Take Your Next Steps
One of the most profound business coaching benefits is your ability to make better, faster decisions because your focus is clear. You’ll also experience enhanced motivation because you’ll take action toward the goals you really want to attain. Many people work with coaches to increase their revenue, sales, and profit. Working with me will speed things up. You’ll make and keep more money because you’ll focus on important tasks, revenue-generating actions and develop efficient systems that win your time back. Enhanced accountability via regular (1x, 2x, or 3x/month) coaching check-ins help you advance quickly through changes you want to see in your life. As a result, you get focused and span your ruts and inactive times more quickly.
When you invest in a coach I join you and partner with you along the way toward heightened awareness, action and completion. Through coaching, you’ll enjoy a more balanced life because you design it yourself. To learn more about how coaching has made a difference for my clients you can read more here.
If you’re ready to discuss how coaching can change your results, book a Call with me. We’ll connect and see if I can help you move forward!
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