Add Value To Group Coaching In Your Practice
Many people wonder how to expand their coaching practice but not work harder. If you’re a coach and working too many one on one hours, trading dollars for hours, you might consider launching a group program! Group programs offer coaches the opportunity to serve more clients in less time. As long as your group has some homogeneous qualities, group programs may be the perfect thing to help you reclaim your time, serve more people, and maintain your income. If now’s the time for you, here are 10 features that can really help you rock your programs and achieve group coaching success!
Create Valuable Tools, Templates & Worksheets
To support your group coaching work, you can provide tools, templates and worksheets for frequently asked questions. Many times group programs are chosen by people with similar issues, or in similar places in their development. Anytime you answer a question more than once with one of your clients, it’s likely you’ll be asked it again. So, it’s a good practice to write down those questions and develop helpful tools and worksheets to guide your clients through consistently and save time!
Start With A Robust Intake
I believe coaching starts when someone says yes, so I consider the discovery call and the intake part of the coaching process. I ask specific questions during the startup period that many clients have never been asked. This gets them thinking more critically about where they are now and what they’d like to accomplish. So, a robust intake process gets it all started. Not only do we begin the coaching dialog, but the intake can easily begin to establish boundaries, expectations and the co-created relationship between coach and client, even if the client is a group participant.
Provide Training Modules
Training Modules provide a valuable backdrop to coaching. Many of my clients work with me as a business coach, and as such, there are many milestones they move through that are consistent. I provide online training modules that make it easy for them to stay focused and work in between live sessions. Module topics include: Ideal Client, Mindset, Time Management, Personality Styles, Values, Goal Setting, Packaging Services, How To Price, Creating a Free Offer, Email Campaigns, Newsletters, and many other helpful topics. Using an online training delivery system allows clients email access to me as they work through the content. Each module also contains downloadable templates, tools and resources that they can use again and again even after their commitment to the program ends.
Webinar technology can really enhance your client’s experience. Sometimes working for yourself gets lonely. Offering Q&A webinars provide you with a visual connection with others. This is a wonderful way to stay connected. Webinars provide 2-way communication and consistent feedback. In this format you can offer the opportunity for hot seats – where your clients are coached live each meeting! Another benefit of webinars is that they can be easily recorded and stored later for future reference. Recorded sessions enhance the value of your program because clients can attend and benefit even when they are absent from the live meetings.
Question and Answer Hot Seats For Each Participant
Offering personal Q&A time or “Hot Seats” provides clients direct communication, feedback, brainstorming and the opportunity to regularly mastermind. In small groups, this live component not only offers time for coaching, but also opens the coaching to other business owners who can mastermind and brainstorm. This creates a group cohesiveness and builds trust with participants.
1-1 Live Strategy Sessions
When you offer live 1-1 strategy sessions, you will set the stage for a direct connection between yourself and your clients. You’ll be able to better understand their business and personal goals when you have 1-1 time. You can also complete a gap analysis so you can adapt any additional learning and Q&A sessions to best serve your client’s needs. Offering live strategy sessions allows you to build rapport, then more easily ‘dance in the moment’ during client hot seats.
Client Success Case Studies
Use your past client’s successes to illustrate your group coaching results! Case studies can effectively demonstrate how others have been successful. Case studies can also turn the spotlight onto sensitive issues and topics while maintaining personal distance.
*VIP Upgrades* and Private Strategy Calls
For enhanced accountability, direction and support, it’s a great idea to add an upgrade option for those who desire more support and access. Depending on the size of your practice, you may want to do this in the form of a group VIP day, which you can hold periodically throughout your program. Or consider offering your clients the option to upgrade to VIP access one by one. You can offer a set number of VIP private calls as part of your package, or use them as additional offers to deepen their package. Be sure to ask permission for sessions to be recorded and later send them to the client for their own records.
Private Group Forum
A private group forum can be a great benefit for your group participants that costs you very little time. With tuition to your group program, you can allow private access to your participants via a private group forum. Clients can be as active as they wish. Online forums also allow accessibility all hours for your clients to ask questions, ask for feedback and get support whenever they need it. This group work can be some of the most powerful and valuable benefits for participants, because they can tap into the strength and masterminding of a group.
One of the key reasons people opt into coaching is to enhance their accountability to work on their goals. When you offer to match people up as accountability partners, it makes it so much easier. Depending on the length of your program you may cycle partners every few months, offering your participants the opportunity to work with different people. An accountability partnership shares responsibility and co-creates when they will check in with each other to keep each other on track.
So, if you’re working too much and too long, add a group coaching program to your practice. It can help you consolidate your learning, work with more people at one time and enhance their results. Group programs allow you to offer your coaching less expensively for others in homogenous groups, yet still get the benefits and payoff of working with you. Consider these 10 Key Success Strategies when building your group coaching program.
If you’d like to learn more about the group coaching programs I offer – please book a complimentary Discovery Call with me. We’ll connect, talk about your business and see if it’s a good time to work together toward your goals.