Social media may be the newest and most inexpensive way to attract talented new employees.
Are you looking for new ways to attract great employees to your business? Is this an area where you have been struggling regardless of what methods you try? If so, it may be time to turn to social media sites. More and more people rely on these sites when they want information on any topic including a business they may be considering working for. Use this to your benefit by implementing the following methods. You might be surprised to learn how effective they are.
1. Try pre-employment screening tests using social media
One way to use social media to hire new employees is to generate interest in your company. However, using this technique may attract passive job candidates. These individuals were not actively seeking a new position but saw a post and wanted to learn more. Before investing a great deal of time in these individuals, it’s best to learn what is motivating them and why they followed up on the post. Research suggests passive candidates don’t do as well as active ones, so request pre-employment testing and other assessments through Leadership Alliance can be of help. A candidate who is truly interested will be more willing to submit to these tasks than one who is simply looking into the position because it is open.
2. Get employees to help get the word out
L’Oreal figured out how to use social media to attract top talent years ago. Rather than having the company promote the business as a great place to work, it turned to its employees to handle this task. Staff members were given custom hashtags to spread the word. Using a customized hashtag to draw attention is a great way to use social media to attract talent. Using a customized hashtag allows you to capitalize on the power of social media because it can be used continuously. In L’Oreal’s example, more than 14,000 Instagram posts have promoted the tag over the years. Internal engagement increases when employees are asked to take on a task of this type, as they are happier and more connected.
When attempting to use social media to attract talent, a company needs to sell the job. And the employees are the best people to do so because they know firsthand what makes a company great to work for. Their posts come across as authentic and provide an insider look into the organization. The only problem with using this strategy is the employees must want to take part or it will be a failure from the start. Find ways to encourage them to participate.
3. Use branding videos to spread the word about your company
To provide potential applicants with information about the business, create branding videos and share them on social media sites. The video can share the story of how the business came about, provide information about what makes the organization unique, or present stories from current and past employees about why they love working for the company. A business may be hesitant to spend money on these videos. Fortunately, they can often be created with nothing more than a smartphone, the right lighting, and good sound. As the business is creating the video, multiple takes can be done to get the production right with little cost to the company. The only funds invested will be the pay of the employees who are taking part and not handling their normal tasks.
If you want to attract top talent to your company social media can be a valuable and reasonable tool. Social media can draw attention to your organization and bring new talent in. Some companies are hesitant to do so, but your business social media pages are valuable real estate. However, it is just as easy to establish a site to specifically attract and funnel potential job candidates.
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Companies that have harnessed the power of social media to attract top talent have done so successfully in a variety of ways. Try it! You may find social media one of the best, most cost-effective ways to discover and hire the best employees yet.
Have you used social media to attract talent for your business? Share your experiences with us in the comments below!