Boost Website Traffic With These Top Tips
Increasing your web traffic can increase your business sales and enhance your online success. It’s easy to make common mistakes by limiting your approach when you’re starting out. But, sometimes that results in going nowhere. Instead, the best way to boost website traffic (and sales conversion rates) is to diversify! If you want to use your blog to increase profits, several digital marketing strategies must be used to increase traffic and boost your bottom line.
Beef Up Organic Search
Organic search is the most reliable and least expensive way to drive traffic to your websites. Organic means that websites rank for keywords any search user enters into any search box. When you build organic user-oriented keywords into your blogging strategy, you increase Search Engine Results Page (SERP) rankings. A better organic SEO score places your site in a higher position any search result. Ideally, you should try to rank for a handful of keywords in which your site becomes well-known. Organic search ranking is not the only option you have to boost website traffic. Although popular, it can be time-consuming to build organic keywords into your pages. Digital Marketing Agencies can handle this process for you and help you diversify your organic search traffic sources.
Using Video-Based Platforms Like YouTube
Video is a great marketing strategy and can help you diversify your traffic sources. Millions of users flock to video services to learn about new things each day. Videos that share, educate and inform about your company’s products or services encourage consumer connection and familiarity – so there is less of a barrier to buy.
It is true that people like to watch videos about the products or services. Creating and uploading your own videos to platforms such as YouTube will definitely increase your website traffic.
How to Use Social Media Networking Efforts
Social media networking is a great opportunity to help you share information about your products with potential customers. Since social media is social, it’s important to engage with your groups and company pages daily. The platforms allow you to post about products or services at any time of day or night. The best time to post is when your ideal clients are around – so a quick review of social media traffic high times can be helpful.
Consider posting exceptional customer service examples in addition to highlighting your products. The more your products are placed in front of potential customers, the greater the conversion rates.
Celebrity Influencers and Product Endorsements
Celebrity marketing has become popular for companies and increases traffic dramatically. People are sometimes more likely to try products if their favorite celebrity is a user. A video testimonial of celebrities (aka influencers) talking about your products and how they’ve used them, can definitely boost website traffic.
Email Marketing Efforts
Good old email marketing is still alive. Although email has changed, using email in conjunction with links to your website can be helpful. The free download is still alive and well, and many potential ideal clients may use that option. Try to offer a free download as an incentive to gain the visitor’s email address. To increase sales, you may want to offer a discount on their first purchase or bundle it with another offer. Once you attain a new email, you can set up an automated email campaign to continue the discussion and automatically market additional relevant materials.
Today, you have to diversify your SEO strategy. And in order to increase your website traffic, you cannot limit your business marketing to just one strategy. When you employ several digital marketing strategies and use a variety of efforts to improve site traffic, you will increase the number of visitors who come to your site. A diversified strategy is the best way to reach your company’s fullest potential, maximize website traffic and increase potential profit.