Your business’ web copy is an important part of your sales strategy. Social media, blogs, landing pages all need on-point web copy to engage customers on your site and drive conversions. The copy is especially important for your product page too. It's a good idea to think of copy as your shop window. It must appeal to people from the outside. And it will determine if you win (or lose) your … [Read more...]
How To Write An About Page That Converts on Your Website
At some point during business startup, you’ll need to create an ‘About Page’ on your website. Many new business owners make the mistake of writing a lifeless, corporate about page that is full of credentials and blah blah blah. To make an about page that converts, you need some specific components that are not only personal but also reveal specific information about you that will connect with … [Read more...]
Best Website Freebie Ideas To Build Email List
12 Website Freebies To Build Your Email List If you're in business today, you need a website freebie, that is a free offer to entice people to engage with you by exchanging their email address. If you've struggled to figure out just how to create a free offer for your site, this post offers you a dozen easy ideas that many of you may already have on hand! … [Read more...]
5 Ways to Optimize Your Website
Basics for your website I'm excited to share a post by Jenn McGroary. Jenn simplifies online marketing & website development for service-based, mom entrepreneurs. Taking the stress out of online & website marketing allows them to save time & money to reach their ideal clients & fill their pipeline so they can start loving their business again! She is also the author of: Online … [Read more...]