Your business’ web copy is an important part of your sales strategy. Social media, blogs, landing pages all need on-point web copy to engage customers on your site and drive conversions. The copy is especially important for your product page too. It’s a good idea to think of copy as your shop window. It must appeal to... continue reading.
Give your copy a kick. Have you ever written a piece of copy – like a blog post, web page or email – and just as you’re getting ready to publish it, you read it over and think… “Ugh. This is… okay. But it doesn’t have the zip and zing it needs to be convincing.... continue reading.