Do you take time to build real relationships with people in business?
The longer I’m in business, the stronger I feel about forming great relationships with others. The BEST way to find others is through others…
You have no idea how one relationship can lead to additional work, referrals and strategic partnerships. In a previous post I talked about the staggering array of business I’ve received from ONE powerful relationship. (Click to read “The Power of One“)
Do you have strategic alliances in your business?
Strategic alliances are those people who share the same clients as you do, but whose services differ from yours. They are strategic, in that they work with the same clients, but they do not overlap with your services.
Strategic alliances are WONDERFUL, and are often your best referral partners. In most cases, you’ll have many different ones. For example if you’re a coach you may want to form strategic alliances with an accountant, a web designer, a copywriter, an attorney, a financial advisor, an insurance broker, a bookkeeper, or a banker. Look for anyone whom you would easily and happily send your clients in case they need help in other professional areas.
Not only is it important to identify strategic partners, but it’s MORE important to extend a personal touch. Plan time out on a regular basis to get in touch with existing relationships, and devise a plan to meet new partners whenever you can.
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Your Sanity Assignment
List at least five relationships right now who could easily become strategic partners.
If you don’t have a name for each profession, look for someone with whom you can align at an upcoming next networking event.
How have strategic alliances and networking relationships helped you build your business? Do you have best practices you’d like to add and share with our readers? PLEASE do, and be sure to mention your website so we can connect with you too!